Ben HaywardSeptember 24th

Boots is launching a pioneering new recycling scheme to encourage customers to return their empties in exchange for rewards.

The scheme will be one of the first two make use of new technology known as Scan2Recycle, and will see customers who bring back their used health, beauty and wellness products rewarded with 500 Boots Advantage Card points (worth £5) for every five products recycled.

Couple that with the 10% TOTUM Members get off at Boots and you’ll be laughing!

The scheme, which will also allow customers to track how much packaging they've recycled over time, is being rolled out across 50 Boots stores from today.

To get involved, all you’ll have to do is scan your empty packaging with your phone at home, before popping into one of the participating stores to drop them off.

The deposited packaging will then be sent off to Boots' recycling partner, ReWorked, to be transformed into new products - and so the cycle continues!

Joanna Rogers, Trading Director and VP of Beauty at Boots said: "To help our customers shop and consume more sustainably, we're excited to launch the most inclusive recycling scheme on the market.

"Customers will be able to recycle even the most difficult health, beauty and wellness empties, from old mascaras and empty toothpaste tubes to finished lipsticks and empty vitamin pots.

"Our customers can then feel even better about treating themselves with their Boots Advantage Card points."

The move is part of Boots’ ongoing pledge to improve its sustainability.

Last year it became the first national pharmacy, health and beauty retailer in the UK to move to brown paper carrier bags - replacing plastic bags across 2,465 stores, and Boots Opticians also introduced Recyclens, the first free recycling contact lens on the UK high street.

Boots is also part of the UK Plastics Pact, which works to transform the UK plastic packaging sector by 2025.

To find out which stores are participating and to scan your empty packaging, visit the website.

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