Co-op Is Expanding Its Vegan GRO Range For Veganuary | TOTUM
Holly BarrowJanuary 7th
2022

To mark the increasingly popular annual Veganuary challenge, Co-op has expanded its impressive vegan GRO range.

In recent years, the month of January has seen restaurants and retailers launch new vegan products in a bid to encourage customers to try out the vegan lifestyle challenge.

This year, Co-op has some tasty launches landing in store, with customers now able to shop everything from their new Fishless Fillet and Chips dish to a mouthwatering Gunpowder Masala Potato Bowl - and don't forget, TOTUM members get 10% off in-store every time you shop at Co-op!

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The company has added eight new dishes to its expanding plant-based GRO range, which first launched in 2020 and was believed to be 'the largest ever product rollout of own-brand vegan products by a supermarket'. While some may hold the view that veganism means limiting your options, supermarkets such as Co-op have worked hard to end this perception, making it easier than ever to get your hands on some delicious plant-based dishes.

Thankfully, Co-op's GRO range provides tasty meat alternatives in abundance, meaning you can still enjoy your all time favourites with no extra effort required. The eight new dishes offer something for everyone...

GRO FISHLESS FILLET & CHIPS

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It doesn't get much better than this classic British dish with a plant-based twist! Co-op's 'vish' fillet is made solely from plant protein but is as close to the real thing as it gets. It comes with a side of salt and vinegar chips and some mushy peas, making it the perfect alternative to the beloved takeaway treat.

GRO NO BEEF PIE

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If a hearty savoury pie is more up your street, look no further than this comforting dish.

Bringing your favourite pub grub to your dining room table, Co-op's No Beef pie is filled with tender chunks of plant protein and gravy and is covered with flaky golden pastry.

GRO GUNPOWDER MASALA POTATO BOWL

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If you're a fan of flavour (who isn't?), you can opt for this perfect winter warmer. Bursting with flavour, this rich vegetable and chickpea curry accompanied with spicy roasted potatoes and Pilau rice is not one to be missed.

GRO NO CHICKEN FAJITA WRAP

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Co-op have been sure not to neglect those who need something on-the-go. The arrival of this no chicken fajita wrap will make lunches a breeze!

Flame-grilled soy protein chick'n, red peppers, red onion, lettuce, coriander, spicy fajita sauce and mayo fills a chilli tortilla and makes for a deliciously moreish lunchtime offering.

GRO CHUNKY FISHLESS GOUJONS

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The sophisticated take on a fish finger, these fish-free goujons are coated in a crispy golden crumb and can be enjoyed alone, in a wrap or with your preferred side!

GRO GOUDA & COLESLAW SANDWICH

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Another convenient lunchtime grab-and-go option here, this Gouda-style no cheese and coleslaw sandwich is perfect for those still wanting their cheese fix. Smoked Gouda-style 'cheese' is paired with flavourful coleslaw and spinach on malted bread.

GRO NO SALT BEEF NEW YORK DELI SALAD

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This nutritional dish is packed full of flavour, consisting of salted no-beef pieces, mustard and dill potato salad, rocket, pickled red onion and pink cabbage. Another great, no-hassle lunchtime treat!

GRO VEGAN RASPBERRY CROISSANT

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Saving the best 'til last? We'll let you decide...

This delicious no-butter flaky pastry comes with a sweet raspberry filling and is a breakfast/brunch delight.

With so much to choose from, Co-op are making it as straightforward as possible to try out a vegan lifestyle! And as if their expanded GRO range wasn't enough, the company remains dedicated to keeping quality high and prices low.

In an industry-first move last summer, Co-op made the decision to price match its GRO range to meat-based equivalents in stores, ending the price disparity of vegan food to make it easier than ever for shoppers to add plant-based meals to their diets.

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