Lindt Is Opening A Willy Wonka-Style Chocolate Museum And Tour
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In the image of a certain Mr Wonka, purveyor of fine Swiss chocolate, Lindt, is launching its very own chocolate museum and tour experience this week!
Planned and designed by Atelier Brückner, the brand new ‘Lindt Home of chocolate’ is due to open its doors on September 13th in Keilberg near Zurich, Switzerland.
Fully interactive, the attraction will invite visitors into Lindt's wonderful world of (pure imagination) chocolate, with exhibits covering the origins, history and production of everyone’s favourite treat.
However, the show-stopper of the museum is surely the world's highest free-standing chocolate fountain! Measuring a whopping 9.3 metres high, the huge feature circulates 1,000 litres of liquid chocolate which all flows from a huge, hovering wire whisk down into a Lindor ball on the ground.
The 1,500 square metre exhibition space is then separated into individually designed rooms each exploring a different aspect of the world of chocolate.
One minute you’ll find yourself in a cocoa plantation in Ghana, where you'll learn everything about the cultivation, harvesting, fermentation and drying of cocoa beans, before you’re transported back in time to the 'Chocolate History' room where you can find out about the 5,000-year history of chocolate, complete with a digitally animated 360-degree panorama and media table explaining how the preparation and consumption of the product has changed over the centuries.
The 'Swiss Pioneers' room reveals how the Alpine nation became the 'home of chocolate', while a time tunnel guides you through the changes in manufacturing and marketing of Swiss chocolate from 1900 until 2000.
Next up you can go full Wonka in the factory room which boasts three chocolate springs of white, milk and dark chocolate that you can taste for yourself!
After checking out the 'Chocolate Cosmos’, complete with an 'atmospheric projection of stars', you can make your way to 'Chocolate Heaven', where you can sample all sorts of delicious Lindt products and have your photo taken in a giant Lindt Chocolate photo booth.
Finally, you’ll cross a bridge over the foyer to the 'Innovation Lab', which looks into various questions about the future of chocolate production, which features a real testing system, where specialists develop new chocolate creations, with visitors given an X-ray view inside the machinery through augmented animation.
At the end of the tour you will of course get your very own chocolate souvenir of a bar of chocolate packaged in a golden ball, delivered into your hands through a specially designed marble run!
The Lindt Home of Chocolate is open from 10am to 6pm, Monday to Sunday. Enquiries for guided tours and workshops, where you can design your very own chocolate creations, can be submitted here.
For fans of all things chocolatey, don't forget that TOTUM members can get great discounts on sweet treats at all sorts of places including 15% off incredible homemade chcolates at Tilly Wonka and 10% online and in-store at Hotel Chocolat!
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