Netflix Has Introduced Its New Anti-Password Sharing Method To Stop Account Sharing

Bad news for all the people out there trying to save a few quid through sharing logins - Netflix has started to roll out its new anti-password sharing method. 

Aimed at preventing users from sharing their password with anyone outside of their household, the streaming platform's decision to introduce the update comes after it previously revealed that more than 100 million subscribers currently share passwords - a practice which it says ‘undermines its long term ability to invest in and improve’.

In a report to its shareholders last week, Netflix said: “While our terms of use limit use of Netflix to a household, we recognise this is a change for members who share their account more broadly.”

The report continued: “As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.

“As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device.”

So, how exactly are they going to implement the change? Well, it’s going to revolve around regularly having to re-sign into your account.

Users will have to log in on their device from their home Wi-Fi network once every 31 days, and apparently if they don’t, the account could be blocked. 

On Netflix's official website, they they’ve outlined the rules, the changes and why they’ve made them.

“We’ve always made it easy for people who live together to share their Netflix account,” the company writes. “[While] features like separate profiles and multiple streams in our Standard and Premium plans have been hugely popular, they have also created some confusion about when and how Netflix can be shared.

“As a result, accounts are being shared between households.”

It goes on to say it is this sharing between households that has been a hinderance to the company, impacting its ability ‘to invest in great new TV and films for our members’.

However, the streamer says it does want to enable members who share accounts outside of their household to do so 'easily and securely, while also paying a bit more’.

The news follows Netflix suffering a subscriber loss of nearly 200,000 people globally during the first quarter of 2022, as well as the introduction of a cheaper subscription that features adverts.

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