Ben HaywardNovember 3rd
2020

The UK’s very first permanent vegan butcher has had a successful launch, selling out of stock online on its first day of opening.

Rudy's Vegan Butcher is the brainchild of the same team who run Rudy's Vegan Diner in Camden, and is promising discerning non-meat-eaters plant-based versions of classic staples like bacon, black pudding, turkey and burger patties.

Designed to look like a traditional butcher’s, the new shop - which is located in Islington - boasts a full meat-free charcuterie selection, including delicacies liked smoked ham, salami de Provence, pepperoni and pastrami. Yum. 

Rudy's opened on Sunday (November 1st) - World Vegan Day - with eager customers lining up around the block to get their hands on their favouriate meat-free goodies.

Sharing a video of the queues on their Instagram, Rudy's wrote: "This was the line at 10:54am before we even opened and it didn't slow down for hours! 

"100 online orders in the first ten minutes! Thank you to everyone who stopped by, messaged with love, ordered online and shouted out our news. 

"It was an unbelievable turn out. We are so blessed to have your support and feel overwhelmed by all the love. THANK YOU, thank you a million times and more." 

To celebrate the launch, Rudy's gave away 5,000 slices of free baycon, with the first 100 customers getting 'half a pound’ of the stuff each.

In a separate post, Rudy's wrote: "Imagine stocking your fridge with Chef @matthew.j.foster's homemade pastrami, dirty burger patties, cheeze sauce & chilli-non-carne. Take them home with you & get creative in the kitchen!

"You can even recreate your own Rudy's specials and fill your basket with a rack of jack, lobstah salad, meatballs, chick'n lover pate, shredded BBQ pulled porc and even roast turk'y!"

For those who aren't based in London, there's also nationwide delivery so you can get your haul sent to you direct.

I can’t wait to try it! 

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