Ben SmithJuly 10th

Junk food is bad blah blah five-a-day keep the doctor away blah blah. We get it. Eating healthily is important.

But isn’t it just so much easier (and cheaper) to stick some frozen chicken nuggets and wedges into the oven? No stress. No hassle.

Well, junk food addicts will be happy to know that a multivitamin brand is on the lookout for people who eat less healthily on a daily basis.


The deal is simple. Eat 'beige food' for a whole month while also taking the brand’s one-a-day vitamin supplement. In return, you’ll be compensated with £5,000.

For those getting paid, the menu includes white rice, pasta, chicken, bread and eggs – to ensure that participants are healthy during the “experiment”, a qualified nutritionist and doctor will be made available for assistance.

Although Feel have received criticism for the experiment, the vitamin brand stresses that it does not encourage replacing a healthy diet with supplements and will only consider applicants who are already eating a poor diet.


"It's becoming increasingly difficult to get all of the vitamins and nutrients required to live life on the go," said Boris Hodakel, co-founder of Feel.

"Although options for nutritiously balanced food are improving all the time, there are no options that can guarantee a perfectly balanced diet, and multivitamins can be a solution."

"We in no way want to encourage people to use our multivitamin as a substitute for a healthy diet, the purpose of this study is to test the effectiveness of our product, outside of a lab or controlled environment, where results don't reflect reality."


"We want average members of the public to eat a version of the modern Western diet - under the watchful eye of a doctor and nutritionist, to see whether Feel is as good as we think it is, in the real world."

The three successful applicants will have their nutrition levels tested prior to the month-long diet, then a second test will be carried out at the end of the month to measure the impact of the supplement.

If you reckon you've got what it takes, you can apply for the vitamin tester role here.

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