Brothers HaveJust ReleasedParma VioletFlavoured CiderBrothers Have JustReleased Parma VioletFlavoured Cider

Eric BlairMarch 28th
2019

If drinking liquid soap is your kind of thing then boy, did your summer just get a whole load better.

Brothers Cider has just released their new parma violet-flavoured tipple, destined to be supped in beer gardens far and wide over the coming months.

The drink combines the nostalgic sweetshop flavour of sweet violets with floral notes and traditional Somerset apples.

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Brothers announced the release of the new flavour on its website, saying:

"We have super exciting news to tell you... we are proud to introduce a new member to our family. Parma Violet has arrived, a delicate flavour of sweet violets with a subtle hint of floral notes and delicious local Somerset apples. Brothers Parma Violet cider is perfectly refreshing and best served over ice.”

But the new additions to the Brothers Cider canon don’t end there. The company has also launched a delicious-sounding strawberries and cream version, bottling the classic British flavour into a cider with fruity notes and vanilla.

Managing director of Showerings Cider Mill, Matthew Showering, said: "We are very excited to be bringing two brand new flavours to our customers through our latest innovations.

"At Brothers, we are always looking for ways to think outside the bottle and resonate with our younger audience. With fruit cider's huge growth in the last year, and millennials constantly demanding new and exciting flavours, these latest additions felt like a no-brainer.”

The ciders are now available in over 900 Greene King pubs nationwide, with prices starting at £2.50 per bottle - although a spokesperson for Brothers said the drinks will also launch into supermarkets in the near future.

And with the new flavours both gluten-free and suitable for vegans, almost everyone will be able to indulge themselves in some responsible summertime al fresco drinking.

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