Kellogg's HaveJust ReleasedWhite ChocolateCoco PopsKellogg's Have JustReleased White ChocolateCoco Pops
Purveyors of fine breakfasts, Kellogg’s, have released their newest addition to the cereal canon, white chocolate Coco Pops.
Coming in at £2.99 a box, according to Kellogg’s the new product has 30% less sugar on average than other chocolate flavoured toasted rice cereals and contains no artificial colourings or flavourings.
Speaking to the Mirror, Sara Ashley, a Kellogg's food technician at the Manchester cereal factory, said the company were actually inspired to develop a prototype by fans.
She said: “We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg's staff who loved it.”
Katy Bailey, brand manager for Kellogg's Coco Pops said: “We wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.
“Our food developers have succeeded and for the first time in the cereal's 59 year history, a white chocolate version will hit the shops.”
Kellogg's has also introduced a new character called Nula the Narwhale to its adverts, who turns the traditional chocolate treats into the white alternative.
And it seems like the new treat is already a mighty hit with fans, with dozens of people taking to social media to sing its praises.
One person said: “White chocolate coco pops HELLO,” while others added that the cereal was 'soooo class’.
Another tweeted: “The new white chocolate coco pops are a game changer where can I get them.”
While another person wrote: “White chocolate coco pops are going to be the next best thing since sliced bread.”
That’s good enough to have me convinced!