Lambrini HasJust Launched ANew Parma VioletFlavouredSparkling WineLambrini Has Just LaunchedA New Parma VioletFlavoured Sparkling Wine
Are you one of those people who used to get through a couple of gallons of Lambrini before a night out to save money while you were out?
If your answer is ‘yes’ then have we got something lined up for you… The geniuses over at Lambrini headquarters have only gone and combined their classic fruity sparkling beverage with the nostalgic (all be it soapy) taste of Parma Violets.
Costing just £2.50 the new beverage is described as giving a ‘nod to the 90s with a favourite old school flavour’.
According to the brand themselves: “Born in 1994, Lambrini will be celebrating its 25th birthday this year, so what better time to indulge in a nostalgic bev?
“It's perfect for your squad to enjoy whether you're planning a night in or getting ready to hit the town.”
But Lambrini aren’t the only ones to be jumping on the parma violet revival bandwagon.
Over the last couple of months both Brothers and Rekorderlig have released their own soapy-flavoured nods to the classic sweet.
The new flavour is part of Rekorderlig's premium botanicals range of ciders, and has an alcohol by volume (ABV) of 4% and is both gluten free and vegan-friendly - an added bonus!
The other flavours in the premium botanicals range include grapefruit and rosemary, peach and basil, and a rhubarb, lemon and mint flavour - any of which I would personally take over the parma violet one any day of the week.
And it seems like parma violet/soap flavoured stuff may be making a comeback.
In March, Brothers Cider released their very own parma violet flavoured tipple, which combined sweet violets with their traditional Somerset apple cider.
Brothers announced the release of the new flavour on its website, saying:
"We have super exciting news to tell you... we are proud to introduce a new member to our family. Parma Violet has arrived, a delicate flavour of sweet violets with a subtle hint of floral notes and delicious local Somerset apples. Brothers Parma Violet cider is perfectly refreshing and best served over ice.”
But the new additions to the Brothers Cider canon don’t end there. The company has also launched a delicious-sounding strawberries and cream version, bottling the classic British flavour into a cider with fruity notes and vanilla.
Managing director of Showerings Cider Mill, Matthew Showering, said: "We are very excited to be bringing two brand new flavours to our customers through our latest innovations."