NHS bosses have revealed they are changing the way they invite women for cervical screenings after the number of women attending appointments dropped to a 20-year low.
A staggering 81% of women put off or delay their smear tests in the UK, with cervical cancer claiming two lives every single day.
A screening is the best way to detect cell abnormalities and now Public Health England are launching their first ever advert to urge women to book tests as part of new campaign Cervical Screening Saves Lives.
As part of the new campaign, PHE will now introduce new screening invitation letters, leaflets and result letters.
Previous invitations to screenings have used the word 'choice' which, of course, attending a smear test is for every woman. No one should be forced into something if they don't want to do it. However, there was the feeling the word 'choice' perhaps undermined the importance of the screenings, causing a large number of women to delay theirs or not attend them altogether.
The letters would read, "It's up to you whether or not to have cervical screening. To help you make a decision, we have enclosed a leaflet about what cervical screening involves, and the benefits and risks."