Best Sustainable Brands: Earth Day 2024

Earth Day happens each year on April 22nd and is a great reminder of how important it is to look after our environment and be more sustainable.

It encourages people to talk about environmental issues, promote conservation practices, and feel inspired to protect our planet for the future.

Sustainable brands are here to tackle the environmental and social impacts of traditional manufacturing and provide better choices to consumers.

They aim to minimise damage to the environment, save natural resources, make sure workers are treated fairly, and give us shoppers options that are both ethical and eco-friendly. Here are some of the top sustainable brands to shop in 2024!

Wild Cosmetics – Sustainable natural deodorants

Wild Cosmetics is a sustainable natural deodorant subscription and refill service - a game-changer in the realm of eco-conscious personal care. With a commitment to sustainability at its core, Wild offers 100% biodegradable, vegan and cruelty-free deodorants, setting a new standard in environmental responsibility.

Wild is also the world’s first zero-plastic deodorant refills, which means it minimises waste while maximising performance. Explore a range of refreshing scents including Coconut Dreams, Mint Fresh, Rose Blush, Bergamot Rituals and Orange Zest, ensuring there's an aroma for every preference.

Each delivery brings a fresh, sustainable natural deodorant directly to your doorstep, free from aluminium and parabens, and housed in compostable, plastic-free refills. Harnessing the potency of natural ingredients, Wild crafts a formula that not only effectively neutralises odour but also upholds its cruelty-free and vegan ethos.

Plus, with a durable reusable applicator designed for multiple uses, Wild proves that sustainability and efficacy go hand in hand. Embrace the future of personal care with Wild's subscription service, offering convenient refills for just £5, ensuring you'll never revert to traditional deodorants again. Don't forget, TOTUM members get 15% off their fist subscription and refill order when buying natural deodorants from Wild Cosmetics.

Ninety Percent - Premium and eco-friendly clothing

Ninety Percent isn't just a clothing brand, it's a movement toward a more compassionate and equitable world where both the planet and its people are prioritised. With a profound commitment to social responsibility, Ninety Percent allocates 90% of its profits to five charities as well as the individuals who make the clothes.

By choosing Ninety Percent, you're not just investing in sustainable fashion, you're actively participating in positive change. Have a look at their fabulous collection of womenswear, featuring everything from bodysuits and dresses to knitwear and everyday essentials, all made with sustainability in mind.

Join the movement, make a difference, and embrace sustainable fashion with Ninety Percent! Get a huge 25% student discount on all full-price items when you shop sustainable fashion online at Ninety Percent with TOTUM.

Naturisimo - Natural and environmentally conscious skincare and cosmetics

Naturisimo is all about embracing organic beauty in the most natural way possible. Their amazing range of organic, natural, and vegan-friendly makeup, wellness products, and skincare essentials are hard to resist.

Renowned as 'the ultimate destination for the consciously minded,' Naturisimo simplifies the journey of prioritising the planet while indulging in skincare and beauty rituals.

With a commitment to sustainability and ethical sourcing, Naturisimo is the perfect solution for those who love indulging in skincare and cosmetics without any guilt. It is possible to look and feel great whilst keeping the earth in mind every step of the way!

Check out their range and remember, TOTUM members enjoy 10% off on all orders at Naturisimo!

Existential Threads - Ethical and planet friendly embroidered tees, hoodies and sweaters

Existential Threads are committed to ethical manufacturing practices. The brand takes immense pride in offering clothing approved by PETA, ensuring both cruelty-free and ethically sourced materials.

Beyond labels, Existential Threads guarantees sweatshop-free production and employs plastic-free packaging for all deliveries, demonstrating a strong alignment with environmental values.

Embracing a zero-waste philosophy, the brand predominantly crafts items on a made-to-order basis, effectively reducing excess inventory and minimising landfill contributions.

Additionally, the brand proudly collaborates with Thread Ahead, a charity dedicated to fighting fashion waste by providing quality clothing to refugees in need.

Whether it's a quirky obsession or cherished symbol, Existential Threads intricately embroiders it onto premium, sustainable t-shirts, hoodies and sweaters. From a bottle of hot sauce to a goldfish in a bag, pick your fave design!

Don't forget, TOTUM members enjoy 10% off items at Existential Threads.

Pachamama - Slow fashion, fairtrade clothing handmade in Nepal

Pachamama, a brand at the forefront of the slow fashion movement, specialises in ethical knitwear and clothing handmade in Nepal.

Pachamama embodies a deep commitment to responsible production practices, drawing inspiration from the ancient language of the Incas. In this language, Pachamama symbolises 'Earth Mother,' reflecting a profound reverence for the planet and all its inhabitants.

This ethos guides every aspect of Pachamama's approach, ensuring that every garment produced honours the principles of sustainability, fairness and compassion.

Pachamama has a diverse range of sustainable products including ethical knitwear, clothing, and accessories all made to the highest quality.

By sourcing from fair trade suppliers, Pachamama ensures that every piece celebrates unique, individual designs while upholding ethical standards.

Get 10% off ethical and sustainable knitwear, clothing and accessories at Pachamama.

Hirestreet - Affordable clothing rental offering premium brands with an aim to reduce fashion waste

Hirestreet is a fashion rental platform dedicated to merging style and sustainability for every woman.

At Hirestreet, inclusivity, creativity, and environmental stewardship take centre stage, ensuring that no one has to compromise on confidence.

With a mission to democratise access to premium brands at an affordable price, Hirestreet invites you to explore a community where fashion, finances, and environmental awareness intertwine seamlessly.

Join the Hirestreet community and immerse yourself in a world where style and sustainability coexist harmoniously.

Indulge in premium brands such as French Connection, Reformation, Bardot, Lexi, and more, handpicked by expert stylists from over 9,000 items and 100+ esteemed brands.

Whether you're experimenting with your style or seeking the perfect outfit for a special occasion, Hirestreet offers plenty of choices to suit your taste and values.

With Hirestreet, you're not just renting clothes, you're joining a movement that celebrates fashion and environmental consciousness. Elevate your wardrobe sustainably and be part of a community that prioritises both style and the planet.

Get 15% off at Hirestreet’s fashion rental platform and join a community of fashion, money and environmentally conscious shoppers, with style and sustainability front and centre.